With more than 20 years touring and recording experience, guitarist and Straptight® inventor Bill Lonero is very familiar with guitarist’s requirements when playing live/recording. He has 3 albums with his band LoNero (“Relentless“, “J.F.L.” and “The Defiant Machine“) as well as one solo album (“Slather“). “The Defiant Machine” was just named one of the most noteworthy albums of the last 50 years by Guitar Player magazine in the October 2017 issue. He has recorded and/or performed with Cliff Williams (AC/DC), Simon Kirke (Bad Company), Mike Mangini (Dream Theater/Steve Vai/Extreme), Stu Hamm (Joe Satriani/Steve Vai), Gigi Gonaway (Mariah Carey) and more. He was also a member of the band SteelHeart for a brief period and guitar instructor/counselor for The Rock and Roll Fantasy Camp in Hollywood, CA. Bill has a background in graphic/web design as well as apprenticing as luthier under the tutelage of master luthier Steve Klein. He also practices Krav Maga and Combat Hapkido on an almost daily basis. When he isn’t doing any of that, you can find Bill shooting landscape photography, doing archery, playing golf or working on new music.
Co-founder Rob has been running Hot Picks for 15 years. His background in music retail and management puts him in a perfect position to maintain and establish relationships with dealers and retailers. Rob ran his own music store before pursuing Hot Picks full-time. He is also a guitar player.